GEE GURL APPAREL is an apparel company guided by a belief that happiness dwells in absolute self-expression. Being able to create joy and laughter is divine, and it is what inspired GEE GURL APPAREL. During an overnight stay at a truck stop in a small town called Weed, in Northern California, founder, Ro Wiley began to “imagine” taking a hit, just to induce some relaxation after a hard day as a truck driver. She knew losing her license to a failed drug test could be too severe, and not worthwhile. She also knew she wasn't alone in such situations, as there are people like her who would not risk their means of livelihood just to puff some weed or indulge in other similar activities.